Unilever Mens Zone

Reinventing the category for men’s grooming in mass retail in a way that will position Unilever as a global leader in the category.

This global execution includes an insight-led strategy for redefined communications, merchandising, and shopper experience.The design is a unique equity with renders that are retailer agnostic and easily conformable by market.

Results

Successfully implemented in 1,177 stores, in 20 different countries. The average growth of the category is +800BPS.