Unilever Mens Zone

Reinventing the men’s grooming category in mass retail around the world, and in the process, firmly establishing Unilever as a global leader in the space.

This global execution included an insight-led strategy for redefined communications, merchandising, and design - all specific to the world of men’s grooming.

Results

Successfully implemented in 1,177 stores, in 20 different countries. The average growth of the category is +800BPS.