Enfamil

Enfamil

Developed a customer-specific shopper program to improve a category and brand experience that was resulting in lost trips.

(
Retail Strategy. Retail Design. Retail Execution.
)

Impact

+28%

brands sales in stores with displays

1 in 2

shoppers carted an Enfamil product that was new to them

+34%

category end caps in Year 2 of the program