Cristiano Ronaldo’s life – both on and off the field – is the stuff of legend. We partnered with the star athlete’s new denim line to bring his aspiration, determination and intent to life in store.

Mannequins with built-in computer vision technology recognized shoppers as they approached our displays. From there, we leveraged projection mapping to replace the mannequin's face with the shopper’s, creating the illusion that they were looking at themselves in CR7 Denim.