Cristiano Ronaldo’s on-field reputation and off-field life are lived with the same aspiration, determination and intent. It’s these universal values that are stitched into CR7 denim and we bring these values to life in this department transformation.

Using ‘computer vision’ technology cameras built into the mannequins find and recognize any shopper who is near the display. Once the shoppers‘ face is found, projectors in the window display use projection mapping to map the mannequins face with the shopper’s, creating the illusion that they are looking at themselves in CR7 Denim.