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  • Client

    Microsoft

  • Project

    Windows 10 Launch Range

  • Region

    North America

  • Category

    Consumer Electronics

Windows 10 Launch Range

Barrows was tasked with conceiving of an in-store launch strategy for Windows 10, across various channels and consisting of multiple touchpoints. The design response elevated the consumer electronic department in-store experience, whilst also providing education around the key benefits of Windows 10 and how they relate to the total category product offerings (i.e. laptops, tablets, phones, 2-in-1’s etc.). The range consisted of feature device tables, pinball tables, central experience hubs, end caps, wall displays etc. and has been successfully activated throughout North America, with influence on the various regional executions worldwide.

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