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  • Client

    Unilever + Ahold

  • Project

    Ahold Perfect Store

  • Region

    North America

  • Category

    Food

Ahold Perfect Store

Barrows was tasked with the design and implementation of a range of 30+ brand-specific and category-specific ISV touchpoints to educate the Ahold shopper, elevate the in-store experience and presence of Unilever’s brands instore, and inspire the shopper to trade-up and across into new and higher value product offerings. The range consisted of touchpoints in the Ice Cream, Spreads, Food, Refreshment, Hair Care, Skin Care, Deodorant and Personal Wash categories. 5 test stores have been successfully activated with future plans of scalability chain-wide.

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