Strategy Director

New York, NY

Barrows is looking for a Strategy Director with 8+ years of retail, agency, and/or marketing experience to join our dynamic team in New York Strategists have an exciting role at Barrows - truly, no two days are alike. They work on many of our most complex projects, turning research and data into actionable insights and providing a clear, thoughtful plan forward. Equally analytical and creative, they have a love for solving problems in new and exciting ways. They thrive in our high-paced environment and have a passion for understanding why and how shoppers make the decisions they do. Seniority Level: Senior Employment Type: Full-Time Field: Strategy Location: New York, NY Ability to work in our New York office 2 days per week (subject to change based on business requirements)


In addition to bringing this killer attitude and energy, they must be able to lead the development of
strategy for all of our clients with the following key accountabilities:

• Conduct research and distill brand, consumer, shopper and category data to infer critical and
actionable insights
• Own the development of data and insight-driven strategic objectives for all programs
• Have the ability to captivate a room with compelling storytelling, winning over hearts and minds
with every presentation or pitch
• Develop strategic, data-driven creative concepts
• Oversee and approve all copywriting
• Communicate strategic visions to clients; help clients socialize strategy to the greater

• Manage a direct report
• Participate in pitches, business development, and regular presentations to clients
• Build strong partnerships with client service and creative teams
• Build strong client relationships through the production of best-in-class work


• 8-10 years of agency or client experience in brand, trade or shopper marketing or category
• Bachelor’s degree in related field
• Superior storytelling ability with excellent presentation and copywriting skills
• Experience developing BTL programming, retail strategy, and shopper journeys strongly
• Creative thinker with objective lens on varying consumer and shopper segments
• Bring forth a passion for the psychology behind how and why shoppers make purchase decisions
• Exhibit a deep understanding of the US retail landscape, inclusive of channel variation and top
retailers in the marketplace
• Toolkit and BTL experience preferred
• Shopper experience and holistic 360-degree planning preferred
• Ability to adapt to changing priorities, while working quickly against short deadlines

Perks & Benefits

Competitive compensation package, comprehensive benefits including unlimited PTO, physical and mental health support, and overall wellness FSAs.

About Barrows

Barrows is a global retail experience design company working across media and marketing for some of the worlds largest clients. We harness the energy of our people, the quality of our products, and the spirit of our organization to create transformative retail experiences around the world. Our team of analysts, designers, makers and experts specialize in retail experience design, connecting physical and digital stores, category transformation, shopper marketing and display design. As the retail landscape evolves, our continued mission is to move retail forward.

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