Creative Director

New York

Barrows is growing and is seeking a hands-on Creative Director with exceptional shopper experience to lead the development of creative strategy and high-impact ideas for a variety of global brands across a range of industries and practices. This role will develop shopper marketing concepts and guide design for integrated shopper marketing programs and experiential retail designs at mass retail across the US. A deep understanding of activating in these channels will be critical to success in the role. The role will oversee the daily activities of a creative team to unlock big ideas that engage US and global audiences and produce compelling content that supports our clients' stories. CPG and/or Alc/Bev experience is required.


·       Lead the creation of shopper marketing programs from concept development to design and execution

·       Serve as a leader, creative mind, and project manager in one

·       Connect the dots between creative and strategy to tell the client’s story

·       Drive creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutions

·       Ensure the team delivers creative excellence through structured guidance, mentorship, and inspiration; take lead role in infusing team with digital and shopper knowledge through ongoing training

·       Proactively drive the process to generate and brief in creative, actionable, and unique projects rooted in a clear idea and insight, demonstrating in-depth knowledge of client’s business and the audience

·       Develop creative briefs for ideation sessions and lead creative brainstorm sessions for client opportunities

·       Accurately deliver design against the required brief and revert

·       Work collaboratively with the strategy and client service teams to identify key insights to help drive creative programming and ensure all concepts are on brief

·       Be the face representing Barrows creative to clients and agency partners, relying on deep understanding of brands and the trade

·       Confidently articulate and defend our work; ideate and solve problems with clients

·       Craft and deliver highly-strategic creative presentations

·       Work with the client service team to identify growth opportunities with current and prospective clients

·       Craft the design associated with the client’s brand/project

·       Provide a strong design point of view regarding messaging hierarchy, typography, layout, and color

·       Create strategically sound designs and concepts for in-store communication

·       Develop and implement processes and structures to achieve creative vision

·       Generate exploratory mood boards by gathering literature and internet references

·       Be an effective leader with strong communication and interpersonal skills in order to cultivate beneficial relationships both internally and externally


·       Bachelor’s degree in product design, graphic design, or a related field

·       8-15years of design experience

·       Portfolio of prior professional work

·       Team leadership experience

·       Experience presenting and successfully selling creative concepts

·       Proven experience in creating standout creative work

·       Elevated understanding of the retail trade environment, including omnichannel and physical/digital retail integrations

·       Shopper activation experience

·       CPGand/or spirits experience

·       Creative strategy and copywriting experience strongly preferred

·       Ability to lead and drive client solutions through ambiguity

·       Ability to adapt to changing priorities

Perks & Benefits

The target salary range for this position is $155,000 - $200,000* and is part of a competitive total package including a host of health, financial and wellness benefits.  

*Individual pay may vary and is determined by a number of factors including an evaluation of a candidate's skills, experience, abilities, market demands, internal parity and other business considerations.

About Barrows

Barrows is a global retail experience design company working across media and marketing for some of the worlds largest clients. We harness the energy of our people, the quality of our products, and the spirit of our organization to create transformative retail experiences around the world. Our team of analysts, designers, makers and experts specialize in retail experience design, connecting physical and digital stores, category transformation, shopper marketing and display design. As the retail landscape evolves, our continued mission is to move retail forward.

Stay in touch

Sign up for our newsletter for updates on the ever changing and shifting retail landscape.