Art Director
Barrows is seeking an Art Director with a passion for retail and shopper experiences to develop high-impact ideas for global brands across a range of industries. You will partner with the strategy team to develop shopper marketing concepts and graphic designs for integrated shopper marketing programs and experiential retail designs. A deep understanding of activating in these channels will be critical to success. You will work closely with creative and strategy leadership to unlock big ideas that engage shopping audiences and produce compelling content that supports our clients' stories. You will lead other members of the creative team, see projects through from start to finish, and sell creative concepts to clients.
Responsibilities
Own projects to completion with minimal direction and oversight
Support in the development and execution of creative concepts and projects
Generate exploratory mood boards by gathering literature and internet references
Work quickly, independently, and with a can-do attitude
Define and drive overall aesthetics for project
Lead creative ideation and brainstorms
Generate breakthrough key visuals based on client brief and brand assets
Pitch your work in a client ready presentation (PowerPoint) for the account teams and present to clients directly
Know and understand client businesses and Barrows retail strategy
Liaise with lead creative/strategist and account team to ensure project flow
Liaise with production on pricing, edits, and printing
Solid technical skills and excellent sense of aesthetics
Proven track record of delivering outstanding creative
Lead and influence team to direct their work
Formulate and articulate creative vision to team and to clients
Follow process
Exhibit expertise in local retail market, convergence of digital and physical worlds, and provide creative and design recommendations that adhere to these spaces
May supervise graphic designers
Be a mentor to full Graphic Design team
Qualifications
Bachelor’s degree in graphic design or related field
6-8 years of experience
Portfolio of prior professional work (shopper is a must)
Solid understanding of FMCG shopper marketing
Shopper activation experience preferred
Elevated understanding of the retail trade environment, including omnichannel and physical/digital retail integrations
Experience presenting and successfully selling creative concepts; articulate creative vision to both team and clients
Proven experience in creating standout creative work
Knowledge of Barrows ways of working
Understanding of pricing in execution of creative concepts
Ability to drive client solutions through ambiguity
Ability to adapt to changing priorities
Lead and influence team to direct their work
Perks & Benefits
Competitive compensation package, comprehensive benefits including unlimited PTO, physical and mental health support, and overall wellness FSAs.
About Barrows
Barrows is a global retail experience design company working across media and marketing for some of the worlds largest clients. We harness the energy of our people, the quality of our products, and the spirit of our organization to create transformative retail experiences around the world. Our team of analysts, designers, makers and experts specialize in retail experience design, connecting physical and digital stores, category transformation, shopper marketing and display design. As the retail landscape evolves, our continued mission is to move retail forward.
