Account Manager / Senior Account Manager
THE ROLE In this role, the ideal candidate must excel in establishing and nurturing strong client relationships, collaborating across teams to develop impactful retail marketing strategies and creative executions, and ensuring seamless campaign execution through effective project management, creative problem-solving, and cross-functional collaboration. Who you are If you're a customer-obsessed, highly organised, and creatively-driven professional with a strong numerical acumen, and you're ready to contribute to our mission to "build the world’s leading retail experiences at the point of consideration for brands and retailers," we encourage you to apply for this Account Manager role. Together, we'll work towards making our clients leaders in shopper engagement & conversion and make a significant impact in the retail marketing and media landscape.
Responsibilities
- Gain an intimate understanding of our clients' businesses, their unique needs, and long-term objectives, prioritising customer satisfaction and ongoing loyalty.
- Collaborate with clients to efficiently plan and execute projects, actively seeking to enhance the shopper marketing experience.
- Present ideas convincingly to drive outstanding shopper marketing insight that positions Barrows as thought-leaders.
- Comfort seeking help when uncertain, while actively avoiding diffusion of responsibility.
- Foster an environment of open and honest communication, providing and receiving feedback to drive continuous improvement.
- Take initiative and demonstrate a sense of urgency in client management, ensuring timely and efficient project/ job completion.
PEOPLE MANAGEMENT
- Have a strong ability to observe people in more senior positions and learn from their client manner, adopting their skills and techniques.
- Strike a delicate balance between maintaining our unwavering commitment to customer-centricity and helping to nurture the well-being and morale of the team.
STRATEGY
- Actively try to identify opportunities to cross and up-sell complementary services.
- Collaborate seamlessly with our in-house strategists to devise comprehensive insights driven campaigns.
- When appropriate, advocate to implement a data-driven approach to measure the effectiveness of campaigns and adapt strategies in real-time.
CREATIVE DEVELOPMENT
- Safeguard brand identity and stay updated on industry trends and happenings.
- Ensure the client's voice remains prominent while pushing creative boundaries.
- Work closely with the creative team to understand the creative process, managing expectations, timelines, and budgets.
- Provide strategic feedback during creative work reviews.
OPERATIONAL
- Actively seek opportunities for improvement, making incremental changes to optimise processes and outcomes.
- Manage asset delivery to Retailers and actively seek opportunities for improvement.
- Collaborate with cross-functional teams to ensure on-time, on-brief, and on-budget project completion.
- Oversee client status meetings, attend client-facing meetings as much as possible, and create contact reports.
- Maintain a comprehensive understanding of contractual obligations, commercial arrangements, and SLAs, escalating issues when necessary.
FINANCIAL
- Possess strong financial management and budget tracking skills.
- Work closely with Strategy and Creative teams on estimations, forecasting, and forward planning.
Qualifications
- Experience in retail and shopper marketing experience is a bonus
- Experience working at pace and answering briefs with a fast turnaround
- Excellent communication/presentation skills and an ability to inspire internal and external stakeholders
- An interest in the retail landscape, including channels, trends and technologies
- Comfortable working in a team environment and briefing designers and strategists
- Understanding of G-Suite, Slack, monday.com or basecamp is a bonus
Perks & Benefits
- Collaborate with a global team spread across the US, UK, Canada and South Africa.
- Opportunity to work on projects with blue-chip clients incl: ABInBev, Unilever, Tesco, Danone etc.
- Open leave policy.
- Bupa Private Medical Insurance.
- Pension Fund contribution.
About Barrows
Barrows is a global retail experience design company working across media and marketing for some of the worlds largest clients. We harness the energy of our people, the quality of our products, and the spirit of our organization to create transformative retail experiences around the world. Our team of analysts, designers, makers and experts specialize in retail experience design, connecting physical and digital stores, category transformation, shopper marketing and display design. As the retail landscape evolves, our continued mission is to move retail forward.
